The PROGRAM

The Make a Kids Show Method

Go from an idea to a fully developed kids' show.

IDEA -> SHOW -> PITCH

A step-by-step creative process with Angela Santomero, Co-Creator of Blue's Clues and Creator of Daniel Tiger's Neighborhood and Super Why!

What Makes an Idea a Show?

A loveable character isn't enough. Neither is a beautiful world!

A great kids' show needs a reason to exist, a clear audience, an emotional and developmental promise, repeatable stories, memorable characters - and a point of view that belongs to it's creator.

That's what WE are going to build.

How to make a kids show Kids Show concept development with Angela Santomero children’s content creators masterclass

The 3 Part Method

The IDEA Blueprint

Find the idea only you can create.

Purpose • Audience• Passion Point • White Space • Big Idea

The SHOW Blueprint

Turn your Idea into a repeatable series.

Characters • World • Curriculum • Story Engine • Format • Episodes • Pilot

The PITCH

Make your idea clear, compelling and easy to understand.

Positioning • Pitch Materials • Presentation • Next Steps

Work With Me

By the end, you will know

Why your show needs to exist 
Who it is for 
What children get from it 
What makes your characters memorable 
How your world generates stories 
What happens every episode 
What differentiates your idea 
How to explain all of that clearly and compellingly

Not just an idea. A show.

Writing for Children’s Television

The more I looked at the landscape of children’s tv series development, the more I wanted to create quality shows for kids.

Super Why, my Masters’ Thesis from Columbia University-Teachers’ College, landed on PBS KIDS. I also soared into the arts with Creative Galaxy for Amazon Kids and promoted the legacy of Mister Rogers with Daniel TIger's Neighborhood for PBS KIDS.

Along the way I started Out of the Blue, then sold the company, and started my interactive media kids' brand, Princess Penelope's Purse of Preposterous Things, a digital series and a four book publishing series.

Watch a SNEAK PEEK here

You won't just watch. You'll make.

Every lesson moves your own idea forward. You'll learn the principle, see how it works in successful children's media, and then apply it to your own show.

You'll strengthen your show idea with help from my Video Lessons, Workbook/Blueprint, Case Studies, Creative Exercises, Community, Live Q&A and Final Show Blueprint.

Start Making Your Show

This is for you if..

• You have an idea for a children's show but don't know what to do next

• You're a writer, illustrator, educator, parent, animator or creative who wants to enter kids' media

• You already work in entertainment but want to understand what makes children's content fundamentally different

• You have characters, a book or another property and wonder whether it could become a series

 • You simply want to learn how enduring preschool shows are actually built

You don't need industry connections. You need an idea you're willing to work on.

Join me in the Angela's Clues Community, where I share everything I know about how to make a kids show.

Learn the process from someone who has actually done it.

Angela Santomero has spent more than three decades creating and developing children's television, including Blue's Clues, Daniel Tiger's Neighborhood and Super Why! Her work combines child development, research, storytelling and brand-building. Make a Kids Show turns that experience into a process creators can actually use.